WeyQi Privacy Policy

1. Who We Are

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, you may contact us using the details above.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal data processed by WeyQi in connection with:

• the WeyQi public website;
• WeyQi platform accounts and services;
• communications with Brands, Agencies, Creators, Participants, vendors, and other users;
• campaigns, programs, loyalty initiatives, advocacy initiatives, referral programs, and related workflows administered or supported through WeyQi;
• support, onboarding, account management, trust and safety, moderation, fraud prevention, legal compliance, and internal business recordkeeping relating to WeyQi's services.

This Privacy Policy applies unless a separate privacy notice, customer agreement, program notice, or data processing addendum expressly states otherwise for a particular relationship or processing activity.

3. How WeyQi's Role May Vary

WeyQi's privacy role depends on the context in which personal data is processed.

3.1 WeyQi as Controller

WeyQi acts as a controller, business, or equivalent operator in certain situations where WeyQi determines the purposes and means of processing for its own operations, including to:

• operate the WeyQi website and platform;
• administer accounts and service access;
• provide support and service communications;
• improve, develop, monitor, and secure the platform;
• detect abuse, spam, manipulation, and fraud;
• operate moderation, trust and safety, scoring, verification, and integrity systems;
• comply with legal, regulatory, accounting, and recordkeeping obligations;
• enforce WeyQi policies, terms, and agreements; and
• maintain internal business and compliance records.

3.2 WeyQi as Processor or Service Provider

WeyQi may act as a processor, service provider, or similar role when processing personal data on behalf of a Brand, Agency, or other customer in connection with:

• customer-configured campaigns or programs;
• loyalty or referral workflows;
• creator and participant onboarding;
• UGC collection and moderation;
• analytics and reporting;
• reward administration or fulfillment support; and
• other services provided under separate customer contracts.

Where WeyQi acts in this role, the relevant customer may determine key elements of the processing, subject to applicable law and contractual arrangements, including any applicable data processing addendum.

3.3 WeyQi as Independent Controller for Certain Limited Purposes

Even where WeyQi processes personal data on behalf of a Brand or Agency, WeyQi may, to the extent permitted by applicable law and where WeyQi determines the relevant purposes and means, act as an independent controller for certain limited purposes, including:

• platform and account security;
• abuse prevention;
• spam prevention;
• fraud detection and investigation;
• trust and safety review;
• moderation and integrity controls;
• incident response and security management;
• legal and regulatory compliance;
• establishment, exercise, or defense of legal claims; and
• retention of internal records necessary to document transactions, investigations, enforcement actions, and compliance activities.

4. Categories of Individuals Covered

This Privacy Policy may apply to personal data relating to:

• website visitors;
• Brand personnel;
• Agency personnel;
• Brand Principals;
• Creators;
• Participants;
• customers and end users participating in programs;
• referral invitees;
• loyalty members;
• reward claimants;
• support contacts;
• business partners and vendors; and
• individuals whose information is provided to WeyQi in connection with the services.

5. Categories of Personal Data We Collect

Depending on the context, WeyQi may collect and process the following categories of personal data.

5.1 Account and Identity Data

• name;
• username, handle, or profile name;
• account identifiers;
• login credentials and authentication data;
• date of birth or age-range information where relevant to eligibility;
• business title and company affiliation; and
• country, city, or region.

5.2 Contact Data

• email address;
• telephone number;
• mailing, billing, or fulfillment address where relevant; and
• communication preferences.

5.3 Program and Participation Data

• campaign, loyalty, referral, advocacy, review, or promotion participation records;
• entries, submissions, and completion status;
• referral activity;
• reward eligibility and claim status;
• loyalty activities;
• qualification and verification records;
• timestamps and participation logs; and
• communications relating to a program.

5.4 Content and UGC Data

• photos, videos, captions, posts, comments, reviews, ratings, testimonials, and other user-generated content;
• metadata associated with submitted, linked, or identified content;
• social profile information made available to WeyQi;
• creator name, handle, profile image, likeness, voice, or similar persona attributes where relevant to a program; and
• moderation outcomes, content review notes, and policy enforcement records.

5.5 Technical and Device Data

• IP address;
• browser type and version;
• operating system;
• device identifiers;
• app or browser settings;
• language and time-zone settings;
• connection logs;
• website and platform usage data;
• diagnostic and error data; and
• cookie and similar technology data.

5.6 Social, Engagement, and Analytics Data

• public or shared social media metrics and engagement indicators;
• interactions with program pages or content;
• referral performance;
• clicks, conversions, impressions, and participation signals;
• scoring inputs and outputs; and
• inferred integrity or risk indicators.

5.7 Communications and Support Data

• emails;
• chat messages;
• support tickets;
• complaint records; and
• preference and consent records.

5.8 Compliance, Security, and Risk Data

• fraud flags;
• trust and safety indicators;
• suspicious activity records;
• moderation decisions;
• incident investigation records; and
• enforcement and ban history.

6. Sources of Personal Data

WeyQi may collect personal data from the following sources:

• directly from you;
• from your use of the website or services;
• from Brands and Agencies using WeyQi;
• from Brand Principals represented by Agencies;
• from social media platforms or other third-party platforms, subject to platform permissions and applicable law;
• from referral mechanisms and program workflows;
• from hosting, verification, analytics, communications, moderation, support, or fulfillment providers;
• from cookies and similar technologies;
• from public sources, such as public profiles, public reviews, or public content;
• from fraud, security, or identity-related risk tools; and
• from legal, compliance, or dispute-related counterparties.

Certain content, metadata, participation signals, and engagement metrics may be collected from content made available to WeyQi through direct submission, account linking, platform integrations, campaign identifiers, or publicly accessible posts or reviews, in each case where permitted by applicable law and relevant platform rules.

7. How We Use Personal Data

WeyQi may use personal data for the following purposes, as applicable:

• providing and operating the website and services;
• creating and administering accounts;
• enabling Brands and Agencies to configure and administer programs;
• enabling Creators and Participants to join, perform, and interact with programs;
• capturing, validating, analyzing, scoring, and activating participation data;
• receiving, reviewing, moderating, and processing UGC and other submissions;
• communicating with users, customers, and partners;
• providing customer support;
• fulfilling rewards or facilitating fulfillment through Brands, Agencies, or service providers;
• verifying eligibility, identity, authenticity, location, age, or compliance status;
• detecting spam, fraud, manipulation, fake engagement, bots, duplicate accounts, click farms, abuse, and other policy violations;
• operating moderation, trust and safety, and integrity controls;
• maintaining records of investigations, incidents, complaints, and enforcement actions;
• auditing, troubleshooting, debugging, and security testing;
• monitoring usage and performance;
• improving and developing products, features, and workflows;
• generating analytics and reporting;
• supporting campaign administration, promotional compliance, endorsement-disclosure workflows, and related program operations where relevant;
• complying with legal, regulatory, accounting, and contractual obligations;
• protecting the rights, property, and safety of WeyQi, its customers, users, and others; and
• sending service-related or, where permitted, marketing communications.

8. Lawful Bases for Processing

Where applicable law requires a legal basis for processing, WeyQi may rely on one or more of the following.

8.1 Contractual Necessity

Processing may be necessary to:

• provide the website or services;
• create and maintain accounts;
• administer programs;
• process participation, rewards, and support requests; or
• perform contractual obligations to Brands, Agencies, Creators, Participants, vendors, or other counterparties.

8.2 Legitimate Interests

Processing may be necessary for WeyQi's legitimate interests, or those of its customers or partners, including:

• operating and improving the platform;
• platform security and service integrity;
• fraud prevention and abuse prevention;
• moderation and trust and safety;
• analytics and reporting;
• internal administration;
• legal defense and risk management; and
• protecting users, customers, and the public.

Where applicable, WeyQi seeks to balance these interests against the rights and freedoms of affected individuals.

8.3 Consent

WeyQi may rely on consent where required or appropriate, including for certain cookies and similar technologies, certain marketing communications, or other optional processing activities. Where processing is based on consent, consent may generally be withdrawn prospectively, subject to applicable law.

8.4 Legal Obligation

Processing may be necessary to comply with legal or regulatory obligations, court orders, law enforcement requests, accounting requirements, or mandatory recordkeeping obligations.

8.5 Other Permitted Bases

WeyQi may also rely on other lawful bases recognized under applicable law, including where processing is necessary for the establishment, exercise, or defense of legal claims, protection against unlawful acts, or other grounds recognized by relevant privacy laws.

9. Data You May Need to Provide

Some personal data is necessary for WeyQi to provide particular features or services. For example, WeyQi may require certain data to:

• create or maintain an account;
• verify eligibility for a program;
• connect or authenticate a participating account;
• communicate with you about support or security issues;
• process rewards, claims, or fulfillment;
• comply with legal or contractual obligations; or
• investigate fraud, abuse, or policy violations.

If you do not provide required personal data, WeyQi may be unable to provide all or part of the relevant website, service, program feature, account function, or reward workflow.

10. Automated Processing, Scoring, Moderation, and Fraud Detection

WeyQi may use automated, semi-automated, or rules-based systems, including AI-assisted tools, to support the operation of the platform and programs.

These systems may be used for purposes such as:

• detecting spam, bots, fake engagement, or manipulation;
• identifying duplicate or suspicious activity;
• validating submissions, events, referrals, or participation signals;
• ranking, scoring, or prioritizing participation activity;
• flagging content for moderation review;
• identifying potential policy violations;
• detecting abusive behavior or trust-and-safety risks;
• helping Brands or Agencies administer program workflows; and
• generating operational analytics and internal reports.

Automated systems may inform moderation, verification, eligibility, enforcement, fraud review, ranking, scoring, or reward-related workflows. WeyQi may also use human review, escalation, and discretionary decision-making where appropriate.

WeyQi does not promise that automated tools are error-free. WeyQi may review, adjust, reject, discount, invalidate, or reverse activity or outputs where WeyQi reasonably believes such action is appropriate for integrity, security, legal, or compliance reasons.

Where applicable law provides rights relating to automated processing or decisions with legal or similarly significant effects, WeyQi will address those rights as required by law.

11. Processing on Behalf of Brands and Agencies

WeyQi may process personal data on behalf of a Brand or Agency under separate contractual arrangements.

In those cases:

• the relevant Brand or Agency may determine key elements of the program, such as eligibility, targeting, rewards, disclosures, and customer-facing communications;
• WeyQi may process data in accordance with customer instructions and applicable contracts; and
• the relevant Brand or Agency may be primarily responsible for certain consumer-facing notices, permissions, consents, or compliance obligations relating to its program.

Separate terms, including a data processing addendum, may govern those activities. Nothing in this Privacy Policy limits WeyQi's ability, where permitted by applicable law, to act as an independent controller for platform security, fraud prevention, trust and safety, legal compliance, or internal recordkeeping as described above.

12. How We Share Personal Data

WeyQi may disclose personal data to the following categories of recipients, as applicable.

12.1 Brands and Agencies

• Brands running or sponsoring programs;
• Agencies administering programs on behalf of Brands; and
• Brand Principals where an Agency is acting on their behalf.

12.2 Service Providers and Contractors

• hosting and infrastructure providers;
• analytics providers;
• communications and customer support providers;
• fraud and security providers;
• reward fulfillment and logistics providers;
• professional advisors, such as auditors, lawyers, and consultants; and
• software vendors and operational support providers.

12.3 Platform and Integration Partners

• social media and third-party platform providers where integrations are used;
• authentication providers;
• API or integration partners; and
• embedded content or communications tools.

12.4 Legal and Compliance Recipients

• courts, regulators, public authorities, law enforcement, or other competent authorities;
• counterparties in a transaction, dispute, investigation, or enforcement matter; and
• insurers or claims administrators where relevant.

12.5 Corporate Transaction Recipients

Personal data may be disclosed in connection with an actual or proposed merger, financing, acquisition, restructuring, sale of assets, or similar corporate transaction, subject to appropriate confidentiality protections where reasonable.

WeyQi does not sell personal data for money in the ordinary sense. Some privacy laws define concepts such as "sale," "sharing," or "targeted advertising" more broadly. Where such concepts apply, WeyQi will address applicable rights and requests in accordance with applicable law.

13. International Transfers

WeyQi may process and transfer personal data within the United Arab Emirates and to other jurisdictions where WeyQi, its customers, affiliates, or service providers operate.

Where required by applicable law, WeyQi will take appropriate steps to protect transferred personal data, which may include:

• contractual safeguards;
• transfer assessments where appropriate;
• internal access controls and security measures;
• reliance on legally recognized adequacy mechanisms or exceptions; and
• other lawful transfer tools recognized by applicable law.

Because WeyQi supports cross-border customers, programs, and infrastructure, personal data may be accessible from multiple jurisdictions, subject to applicable safeguards.

14. Retention

WeyQi retains personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the services;
• administer accounts and programs;
• fulfill rewards and maintain related records;
• maintain business and accounting records;
• investigate abuse, fraud, or disputes;
• support legal claims, audits, and compliance obligations;
• enforce WeyQi agreements and policies; and
• preserve security, moderation, and trust-and-safety records.

Retention periods may vary depending on the data type, relationship, sensitivity, volume, legal requirements, and operational need. In some cases, WeyQi may retain data longer where required or permitted by law, including for legal holds, investigations, fraud prevention, or dispute resolution.

When personal data is no longer required, WeyQi will take reasonable steps to delete, anonymize, or securely store it in a form that limits active use, subject to lawful retention needs.

15. Your Privacy Rights

Your rights depend on your location, the context of processing, and applicable law.

15.1 Rights That May Be Available

Subject to applicable law and appropriate verification, you may have the right to request:

• access to personal data;
• confirmation of whether personal data is being processed;
• correction of inaccurate personal data;
• completion of incomplete personal data;
• deletion or erasure of personal data;
• restriction or limitation of certain processing;
• objection to certain processing;
• portability of certain personal data in a structured, commonly used format, where applicable;
• withdrawal of consent where processing is based on consent;
• review of certain automated processing outcomes, where such rights are provided by law; and
• information about categories of data processed, categories of recipients, and retention practices.

15.2 GDPR-Style Rights

If the GDPR or similar law applies, you may have rights including:

• access;
• rectification;
• erasure;
• restriction;
• data portability;
• objection;
• withdrawal of consent; and
• the right to lodge a complaint with a competent supervisory authority.

15.3 UAE PDPL-Style Rights

If the UAE Personal Data Protection Law or related implementing rules apply, you may have rights including, where applicable:

• the right to obtain information about processing;
• the right to request transfer of personal data;
• the right to request correction or erasure;
• the right to restrict or stop processing in certain circumstances;
• the right to object to processing in certain circumstances; and
• the right to withdraw consent where consent is the legal basis.

15.4 California and Other U.S. State Privacy Rights

Individuals in California or certain other U.S. states may have additional rights under applicable state privacy laws, which can include rights to know, access, delete, correct, and opt out of certain forms of sale, sharing, profiling, or targeted advertising, subject to legal limitations, role allocation, and processing context.

Because WeyQi operates in multiple roles and some processing is performed on behalf of Brands or Agencies, certain requests may need to be directed to the relevant Brand or Agency where it controls the relevant processing.

15.5 Limits and Exceptions

WeyQi may decline or limit a request where permitted by law, including where the request is manifestly unfounded or excessive, where disclosure would adversely affect the rights of others, where data is subject to legal privilege, or where retention is necessary for legal compliance, fraud prevention, security, or claims.

16. How to Exercise Your Rights

To submit a privacy request, contact WeyQi at:

Please describe your request with enough detail for WeyQi to understand, evaluate, and respond. WeyQi may request information necessary to verify identity, authority, or the scope of the request.

If your request relates to a program operated by a Brand or Agency, WeyQi may redirect you to the relevant customer or coordinate with that customer as appropriate.

17. Complaints

If you believe your personal data has been processed in violation of applicable law, you may contact WeyQi first using the details above. If applicable law provides the right to complain to a supervisory authority or regulator, you may also do so.

18. Children and Minors

WeyQi is not directed to children in violation of applicable law. Unless a specific program expressly states otherwise, Creator participation is intended for individuals who are at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

Where a program lawfully permits participation by minors, WeyQi, the relevant Brand, or Agency may require parental or guardian consent, age verification, or additional eligibility controls.

If WeyQi learns that personal data has been collected from a child or minor in a manner not permitted by applicable law or the relevant program terms, WeyQi may take steps to delete the data or otherwise restrict processing.

19. Security

WeyQi uses reasonable technical, organizational, and administrative safeguards designed to protect personal data against unauthorized access, disclosure, alteration, loss, misuse, and destruction.

These measures may include:

• access controls;
• authentication measures;
• encryption in transit and, where appropriate, at rest;
• logging and monitoring;
• role-based permissions;
• vendor diligence;
• incident response procedures;
• backup and resilience measures; and
• secure development and change-management practices.

No method of transmission or storage is completely secure. WeyQi therefore cannot guarantee absolute security.

20. Cookies and Similar Technologies

WeyQi uses cookies and similar technologies on the website and, where applicable, within platform environments for purposes such as:

• authentication;
• preferences;
• security;
• fraud prevention;
• analytics;
• performance measurement; and
• service improvement.

For more information, please review the WeyQi Cookie Notice. Cookie choices may be managed through browser controls, consent tools, or other settings where available.

21. Marketing Communications

WeyQi may send marketing or promotional communications where permitted by law or where you have requested or consented to receive them.

You may opt out of marketing emails by using the unsubscribe mechanism in the message or by contacting WeyQi at privacy@weyqi.com. Even if you opt out of marketing, WeyQi may still send non-marketing communications relating to your account, security, support, transactions, or ongoing services.

22. Relationship to Other WeyQi Documents

This Privacy Policy should be read together with other relevant WeyQi documents, including, as applicable:

• the WeyQi General Website Terms of Use;
• the WeyQi Creator Terms and Conditions;
• the WeyQi Campaign and Loyalty Participation Terms;
• the WeyQi Cookie Notice; and
• the WeyQi Data Processing Addendum and customer agreements applicable to Brands and Agencies.

A separate customer contract, program notice, or data processing addendum may supplement this Privacy Policy for particular activities or relationships.

23. Summary of Categories and Purposes

The table below provides a high-level summary only and does not limit the fuller terms of this Privacy Policy.

24. Changes to This Privacy Policy

WeyQi may update this Privacy Policy from time to time to reflect changes in the services, legal requirements, technology, security practices, or business operations.

When WeyQi makes changes, WeyQi will update the Last Updated date above and, where required by law, provide additional notice or obtain consent.

25. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy, please contact: